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What I Do

I specialise in simplifying complex systems, financial, operational, and data-heavy, into clear, scalable experiences that improve activation, reduce friction, and drive measurable product outcomes.
I work at the intersection of product, design, and business—translating complex requirements into intuitive user experiences that directly impact user behaviour and product performance.


My experience spans fintech, telecom, and enterprise platforms, where I've designed onboarding flows, payment experiences, role-based dashboards, and multi-stakeholder workflow systems that increase adoption and enable users to successfully complete critical journeys.

I focus on solving problems that influence activation, transaction success, and long-term product growth.

Approach

How I Work

Break down complex systems into simple, scalable user flows

Prioritise clarity and speed in critical journeys where friction impacts activation and revenue

Design within real-world constraints; technical, regulatory, and operational

Align design decisions with measurable outcomes such as activation, conversion, and engagement

Collaborate closely with product managers, engineers, and stakeholders to deliver end-to-end solutions

Impact

My work focuses on improving activation and enabling more users to successfully enter and engage with digital and financial ecosystems.
  • Increased onboarding completion by 35% by simplifying wallet setup and reducing verification friction
  • Reduced friction in payment journeys, improving transaction completion and increasing successful user transactions
  • Designed scalable mobile and web experiences supporting high-volume user interactions and transaction flows

Expertise

Enterprise & SaaS: Role-based dashboards, permissions systems, multi-stakeholder workflows

Fintech: Payments, onboarding, mobile wallets

Telecom: Cross-platform UX across iOS, Android, and web

Beyond Work

Outside of product design, I’m a guitarist and part of a live band.

Music has shaped how I think about rhythm, structure, and collaboration, principles I apply when designing cohesive, intuitive user experiences.

Contact

Let's Work
Together

I'm open to product design opportunities across SaaS, enterprise, and fintech platforms, both contract and full-time roles.